Focus Group Analysis

Q1. What style, out of Perfromance, narrative or both, would best suit this music genre? 

The feedback from our target audience shows that for this specific genre of music, a combination of both performance and narrative would be the best style for our music promo. These two styles are the most conventional styles used throught the music promo industry as the audience demographic want to see elements of a story and the band entwined within each other as it allows the audience to connect with the band and ultimately promotes the bands image and style. 

Q2. Do you like our initial concept for our music promo and why? 

Our feedback from the group was very positive and with their positivity they gave us more ideas about things that we could also include in our promo to improve it. The positivity also showed us what elements the audience liked and what ideas they felt were stronger than other elements, allowing us to dispose of the weaker areas of the promo and allowing the stronger areas more room to develop. The positivity of the feedback also showed us that, as a music promo, it would be something that our target audience would watch and enjoy which is one of our main goals as we do not want the audience to feel uncomfortable by the video as we are appealing to a target audience that can relate to the themes that we are applying to our promo. 

Q3. What do you think the mise-en-scene should consist of for this genre of music? 

The feedback from our target audience has shown that the mise-en-scene that they would expect to find within a pop punk genre promo is: 

Dark rooms 

Harsh lighting 

Realistic props 

Contrasting colour schemes for clothing 

Public locations 

Dark atmosphere 

Romantic settings 

Instruments 

All of these mise-en-scene elements are what you would stereotypically expect to appear in a pop punk music promo and we are going to incorporate all of these elements within our music promo as we feel that it would be more appealing for the audience and would make them more inclined to watch the promo. 

Q4. What shot types would you expect to see in this genre of music? 

Throughout the music promo we are going to use a number of shots that would typically be seen in the pop punk genre. We asked our audience what shots they would expect to see when watching the promo. Their response was: 

Close ups 

Long shots 

Extreme close ups 

Over the should shots 

Mid shots 

Tracking 

Panning 

We have looked at a lot of pop punk videos and we have seen all of these shots used throught the promo, however we would like to make our promo original by adding in canted angles etc so that we can use both original and stereotypical shots throught to make it more interesting for our audience. 

Q5. Who would be the best demographic for this genre and video?

From our audience feedback, we have learnt that the appeal for this genre and the ideas that we have delivered to our audience would be female teenagers. This is due to the subject matter that we have decided to focus on because we want the audience to relate to the promo and we felt that relationships and the difficulties in relationships and these are things that we find in everyday life and we wanted to highlight these areas as we feel that this is the main theme of the song.