Conventions of a DigiPak

 

The image below is a basic layout of a Digipak which we will be using for our initial designs and ideas when creating the Digipak for our unsigned band.   

A Digipak is a collection of the bands single or album with added extras such as band information, lyrics, sponsors etc.

the Digipak consists of:

• Six Panels - Front, Back, Inside x4
• 2 outside panels folded inwards
• CD/DVD in a pocket or jewled case
• What information/visuals appear on each side
• Usually a Special/limited edition case

 

 

The collectors edition of Green Day's live "Bullet in a Bible" concert is a mixture of all the albums that have been released and performed in concert. The digipak consists of a DVD of the performance, a lyric book, a song order booklet and a poster of their latest album that was out at the time "American idiot". The front cover is very bold, using only red, black and white representing the more rebellious side of the band.  All of the colours are contrasts of each other and makes each colour stand out implying that the band are unique and stand out in the music industry. The colours are also quite aggressive and are stereotypically associated with violence implying that the band is quite aggressive and cause have a back ground in violence. The retro and rushed song list is very informal which makes the audience understand that the bans is very relaxed and casual appealing to the teenage and young adult target audience because we stereotypically associate these themes with the 16+ audience. The "American Idiot" shows a hand with a grenade which is in the shape of a heart. This could suggest that the theme of the album is about the conflict of love and confrontations and that the heart is a ticking time bomb. It could also suggest that the album is heart felt and could relate to the meanings of the songs.

 

The DVD itself shows the three members of the band in suits and ties however looking very casual and informal suggesting that they are being rebellious and not conforming to the stereotype of the pop punk genre (wearing jeans and a t-shirt) and showing that they are rebellious but still have a style that people can relate too. The band members on the front of the DVD introduces the audience to the band and gives them more of an insight into the overall look of the band and what the status is within the band.

 

The audience is drawn to the back of the case because you can see the large crowd that attended the gig which shows the popularity of the band. Keeping with the colour scheme the back of the case is still red, back and white however we are also drawn to the coloured images of the concert itself, giving the audience an insight into what the concert looks like and what to expect when you buy it. Even on the back of the case the colour of the text is white making it stand it stand out which could suggest that the music they are performing is pure (no tribute bands or music written for them) showing the audience that they are a unique band and one that doesn't get others to write their music for them.

 

the image of the front of the case is showing the lead singer in black and whiter with the crowd around his feet. His stance is very strong and powerful giving him a more dominant look, which is emphasised by the extended arm and fists suggesting that he is acting as a leader. One of the main themes of the album is the deterioration of the American government and this position and framing could suggest that he is acting as a leader in charge of a rebellion as this is a stereotype that is commonly associated with the pop punk genre.