Q2. How effective is the combination of your main productand ancillary texts?

The products as a promotional package are very well constructed. They each have an individual purpose and they advertise the band respectively and professionally. As a group we decided to create three products that would advertise the other as it would be more beneficial for our audience and it meant that we could promote other areas and aspects that would promote the band and the products more.

The conventions that an audience member would normally see in a pop punk music promo would be:  

 I feel that throughout the three texts there could have been more work done to improve them as some areas look very amateur and rushed. For example, there are areas in the video where the camera (especially in the tracking shots) are shaky and this makes the video look unprofessional which is what we were trying to avoid. As stated before the three texts work synergistically to promote each other. The promo its self promotes the band and the quality of a live gig that that the audience would expect to see. The promo is then advertised through the Digipak as it has the video included with the CD.

The Digipak also has a link to the website that was created for the band which promotes the Digipak and the promo but also gives the audience additional information which would direct them to buying the merchandise which would include the Digipak. We wanted to use convergence with our three texts as we knew that the appeal for digital products has increased over the years making it more popular if we promoted the texts on certain websites and magazines that the audience tend to use such as social media websites like Facebook, instagram etc and magazines such as Q and Karrang. However, we would also promote the texts in music stores which would give us a better opportunity to appeal to our target audience.
Even though we wanted to promote the texts on both digital and hard copy we felt that we should push the a digital package more as most people watch music videos online and like to view things online as a matter of convenience as they can take their devise round with the products already downloaded on it. However, there are downfalls to promoting the texts on a digital platform as there are ways that audience members can download them for free making no profit for the band or the companies that have created the products, whereas if the texts (other than the website) were hardcopies, the possibility of this happening would be avoided.

The promo would be shown on both new media and traditional media as this will allow our audience to view it easier. There are, however, downsides to having promoted the promo on music channels is that a lot of people tend to watch promos and videos online as it is a more accessible place to view promos however people do still use traditional media which was why we decided to promote it on music channels. The synergistic links between the website and the digipak is mainly the images and the information because we wanted to make sure that the audience were getting as much information about the band as possible.

The package we looked at Green Day for our inspiration as we felt that they had influential and creative packages that made the audience recognise them instantly. We wanted to use this as it set us in the right direction and gave us the ideas we needed to create an effective promotional package. We used John Stewart’s modern media theory and we wanted to incorporate and reconstruct areas of the texts that we had looked at previously to create a new media text that would be appealing to the same target audience. The overall combination of all three texts work well together as the audience feedback was very positive but had some constructive criticisms which would help us improve the texts. I feel that these texts would be appealing in music stores as they have both original and conventional aspects throughout the products