Q3. What have you learned from your audience feedback?

The feedback from our audience helped us to gain an understanding of what they wanted to see in a music promo and what they expect to find when watching that specific genre of music and also what they would expect to find in a promotions package. The initial research started off with vox pops so that we could get an idea of what the audience looked for in a promo and what they found appealing about watching them. We got mixed view on why people watched music promos and what they expected to find in them but this helped us to create something that would be overall appealing for everyone. Further on in the creative process when we started developing our initial ideas for the promo we wanted to get the audience’s input on the ideas we were coming up with which was beneficial as we realised what we could achieve and what things would be practical or not giving us the opportunity to re-evaluate our ideas and come up with new ones such as using illustration or amplification to make the promo more relatable to the audience and also using disjuncture would appeal more to an indie rock or pop genre more than a pop punk genre. 

The audience research was very important to the success of the video and the ancillary tasks as it was important to understand what the audience wants so we wanted to make sure that the products that we were producing were appropriate for our target audience as this would increase the amount of products we sell and what the audience are looking for out of a media product. To ensure we got the best possible research we created a focus group to review what we had done. The feedback was quite positive as we had looked at the previous focus group and we followed most of the ideas that we had created initially. However we felt that we needed to gain more feedback so we decided to put the promo and the ancillary tasks on a Facebook chat to see what other audience members thought of them. Because we wanted to use new media to promote and analyse the audiences responses we felt it would be beneficial to use social networking sites as we felt that this was the best way for us to advertise the products to our target audience and gain accurate feedback.

https://www.youtube.com/watch?v=nTSbaIQ2Zc0 Focus group video

We decided to use the a poll everywhere as it was a faster way of getting the audience feedback and also allowed us to use new media technologies instead of using a more traditional method, such as questionnaires as we felt that we wanted to show off what we could do and also it was more practical as it would reduce the time meaning that we could inform the audience what we intended to do with the products and what we wanted to achieve.     

The Feedback sheets from our focus group

These were the responses we got from the poll everywhere questions. Overall the feedback was quite positive. This showed that the research we had done had payed off as we have created three texts that are appealing to our intended audience.