The promo promotes the band and their latest hits.
Shows each members personality
Stereotypical way of life- showing what they do each day makes them more relatable.
A full feature length film that promotes the band
Shows them actually playing/performing making it clear to the audience that they make their own music.
Bob Dylan- Subterranean Homesick Blues- 1965
Shows him interacting with the words
No performance
Unconventional
Top of the Pops- 1964-2006
Promotes singles and not albums
Records sold made the number one- this impacted sales
Created a need for promos as bands couldn't always appear on the show
Shows shots of the audience
The Beatles- Strawberry Fields Forever 1967
A turning point for the band
Strange editing
Colour filters
Backwards filming
Doesn't promote the band- it establishes the bands LSD stage
Purpose made promo- Illustrates the song
Relates back to the Beatles
Wants to be relatable to a younger audience
Surrealism
Jump cuts
Wacky comedy
Narrative and Performance
Pace of editing is very slow
Links to the pace of the song
Performance
Close ups of Freddie- emphasising he is the lead singer
Lighting and Mise-en-scene are very out of the ordinary
Artistic impression
Iconic for lighting and SFX
Western theme
Intertextuality used
Revolutionary
Performing
Visually Strange
MTV 1981
Created form Mike Nesmith
Started in America
Video killed the radio star
Duran Duran Rio 1983
Sexual representation of women
Clever editing
Visually exciting
Performance and Narrative
Inspired from James Bond
Women are seen as sexual objects
Humorous
Michael Jackson Thriller 1983
Short story
Voice overs
Elaborate costumes
SFX
Romance and interests
Aerosmith/ Run DMC Walk This Way 1986
Different genres of music merging together
Broke the white dominance
Made Rap music more accepted
Typical conventions
Madonna Like a Prayer 1989
Narrative and Performance
Black Jesus- Controversial
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